Shure Statement Regarding The Discontinuation Of Phono Products.

[jdmack]

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https://www.shure.eu/company/press/2018/phono-statement

For more than 90 years, Shure has been committed to manufacturing and delivering products of the highest quality, reliability, and value. This commitment requires consistency in materials, processes, and testing, as well the capacity to react to fluctuations in demand.

In recent years, the ability to maintain our exacting standards in the Phonograph Cartridge product category has been challenged, resulting in cost and delivery impacts that are inconsistent with the Shure brand promise.

In light of these conditions, and after thorough evaluation, we have made the difficult decision to discontinue production of Shure Phono products effective Summer 2018.

Given our decades-long history of participation in the Phono category, we recognize that this decision may come as a disappointment to our channel partners and end users.

We are grateful for the support and loyalty demonstrated for Shure Phono products through the years and we are proud of the impact that these products have made on our customers’ lives and the reputation of the Shure brand. We believe that the proud legacy of Shure Phono is best served by exiting the category rather than continuing production under increasingly challenging circumstances.

Shure will continue to bring reputable, high quality products to market and we look forward to meeting and exceeding customer expectations on our current and future offerings. As Shure expands into new markets and product categories for audiophiles, our enduring commitment to premium performance and technological innovation will remain at our core.

 

[markshan]

I'm an AT guy, but I still hate to see a whole brand's line go extinct.

 

[GOS]

Damn, too bad.

 

[LuvMyQuad]

That certainly signals the end of an era.

 

[ar surround]

I had thought that they were already gone. Kudos to Shure for lasting this long. My first and last cartridges were Shure and I was always impressed with their high value for the money units.

 

[JonUrban]

My M24H is saddened by the news

 

[Dillydipper]

Translation: "Since our name has been known excusively for the past 8 generations for our phonograph products, and since the use of LPs is clearly on the upswing, we clearly have no choice other than to back out of the business. Having watched several other companies benefit greatly from the rekindled interest in the turntable market, we're just gonna throw up our hands and say, 'well, WE can't do THAT...', because we feel it's better for our bottom line."

 

[Clint Eastwood]

Translation: "Since our name has been known excusively for the past 8 generations for our phonograph products, and since the use of LPs is clearly on the upswing, we clearly have no choice other than to back out of the business. Having watched several other companies benefit greatly from the rekindled interest in the turntable market, we're just gonna throw up our hands and say, 'well, WE can't do THAT...', because we feel it's better for our bottom line."

This Shure is bad news...but let me just salute your forum name...that's something we can both be proud of

 

[winopener]

Not fun, but the Shure torch - at least for replacements - had already been caught by Jico by several years. Their latest version of the V15IV stylus are a must.