Sony Unveils a Brand-New 3D Audio Format — Introducing ‘360 Reality Audio

[LennonCobain]

Could this possibly be the future of surround sound?
https://www.digitalmusicnews.com/2019/01/08/sony-360-reality-audio/

 

[edisonbaggins]

It sounds a lot like Atmos/Auro/DTS:X, no?

 

[Clint Eastwood]

Oh Boy....the words Sony and format used together is never a good thing...I think I just threw up in my mouth

 

[beerking]

I wonder if this is what Capital Records are waiting for?

With all those Atmos mixes recently put in their vault.

Will it be SACD Atmos?...

 

[MCDave]

Whoop-de-do, another Atmos clone destined for the dust bin of history. Hey Sony, how's that Betamax workin' out for ya?

 

[beerking]

According to Sony, the goal is to replicate actual live experiences using object-based spatial audio technology....huh?

What..no more ambience, reverb and audience in the rears...shocker.

 

[edisonbaggins]

According to Sony, the goal is to replicate actual live experiences using object-based spatial audio technology....huh?

What..no more ambience, reverb and audience in the rears...shocker.

I just sounds like a description of Atmos/Auro/DTS-X, to me. All of them are object-oriented, 3-D formats! It's bizarre that they're trying to make this sound like a game-changer!

 

[beerking]

Yep...Sony trying to muscle in the party with its own superior offering!!

Ooh why are we so sceptical of our beloved Sony ideas?

Says he looking at his Sony TV and playing his music through the Sony X800 player!!!!

 

[edisonbaggins]

W/e. If it works with my current AVR/speakers, cool.

 

[MrSmithers]

Maybe they’ll release a 3D surround version of ‘Thriller’ to showcase it?! ‍♀

 

[César]

More than Sony's idea for this new format, what surprises me is the interest of the streaming app owners in any kind of surround sound. There's a separate thread discussing it, closed ecosystems and so forth... I really wonder what Sony did to get their attention in regards to his proposal and why they did not favour any of the existing surround technologies. Time will tell, I guess

 

[bmoura]

Could this possibly be the future of surround sound?
https://www.digitalmusicnews.com/2019/01/08/sony-360-reality-audio/

The news release says that it is targeted for the headphone market.
Looks like a competitor to products like Dolby Headphone and the Smyth Realizer rather than what we would call Surround Sound.

 

[JonUrban]

Maybe they’ll release a 3D surround version of ‘Thriller’ to showcase it?! ‍♀

Watch for "Kind of Blue", "Time Out", and "E. Power Biggs"...................

 

[DuncanS]

Creative have just released some 3D/surround headphones all aimed at the PC Games market

 

[Clint Eastwood]

The news release says that it is targeted for the headphone market.
Looks like a competitor to products like Dolby Headphone and the Smyth Realizer rather than what we would call Surround Sound.

And there you have it...the other shoe just dropped...the headphone market

 

[bmoura]

Watch for "Kind of Blue", "Time Out", and "E. Power Biggs"...................

Since this a CES announcement, I'd bet more on games with 3D/Surround on headphones and sound bar-like speakers than Sony Music titles.

https://www.engadget.com/2019/01/08/sony-360-reality-audio-hands-on/

 

[Clint Eastwood]

Since this a CES announcement, I'd bet more on games with 3D/Surround on headphones and sound bar-like speakers than Sony Music titles.

https://www.engadget.com/2019/01/08/sony-360-reality-audio-hands-on/

Creative have just released some 3D/surround headphones all aimed at the PC Games market

There is your target audience...the Games Market

 

[DuncanS]

There is your target audience...the Games Market

I'd rather it was The Games People Play

 

[marpow]

To quote from the article, this is all you need to know. Selling the same old music over and over again.

“Existing music that is already in multitrack sound format will be able to be converted into a 360 Reality Audio compatible format using the production tools that Sony will provide,” Sony explained.

 

[musicmemorabiliashoppellc]

Hmmmm,.... I guess this opens up the field I guess for more competition .....saying no more......just very INTERESTING