Elcaset, RCA Cart, Playtape, Minipak
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Echo-matic cartridges, from http://www.recording-history.org
A number of new contenders rose up to enjoy fleeting moments of glory. Bernard Cousino of Toledo, Ohio, for example, had designed an endless-loop tape cartridge that was marketed under the brand name Echo-matic. He had a measure of success with his Echo-matic cartridge in the early 1960s as a "point of sale" advertising medium and background music technology. In 1965 the Champion Spark Plug company (a subsidiary of Ford) purchased a controlling interest in Cousino's firm. With the success of the 8-Track, champion's insisted, the company became a manufacturer of Lear-style players, and Cousino became a major supplier of players for Sears Roebuck.
Cousino was involved in another significant venture as well. In the the early 1960s he had become aquainted with Alabama businessman John Herbert Orr, whose Orradio Industries tape manufacturing firm had recently been acquired by Ampex and who was preparing to start a new under the name John Herbert Orr Enterprises. Orr and Cousino cooked up a new firm, called Orrtronics, which was to be a company that made a home and automobile tape system based on the old Echo-matic cartridge. These Orrtronic "Auto-Mate" cartridges and players sold in significant numbers for a few years in the mid-1960s.
A number of new contenders rose up to enjoy fleeting moments of glory. Bernard Cousino of Toledo, Ohio, for example, had designed an endless-loop tape cartridge that was marketed under the brand name Echo-matic. He had a measure of success with his Echo-matic cartridge in the early 1960s as a "point of sale" advertising medium and background music technology. In 1965 the Champion Spark Plug company (a subsidiary of Ford) purchased a controlling interest in Cousino's firm. With the success of the 8-Track, champion's insisted, the company became a manufacturer of Lear-style players, and Cousino became a major supplier of players for Sears Roebuck.
Cousino was involved in another significant venture as well. In the the early 1960s he had become aquainted with Alabama businessman John Herbert Orr, whose Orradio Industries tape manufacturing firm had recently been acquired by Ampex and who was preparing to start a new under the name John Herbert Orr Enterprises. Orr and Cousino cooked up a new firm, called Orrtronics, which was to be a company that made a home and automobile tape system based on the old Echo-matic cartridge. These Orrtronic "Auto-Mate" cartridges and players sold in significant numbers for a few years in the mid-1960s.
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