Prior to getting my Blu Ray player, I thought of hi def discs almost exclusively as much better video transfers and *somewhat* better sound once in a while. I now see (hear actually) it quite differently! I think it depends on the context of a proper demonstration at retail. Maybe the Disney roadshow mall type events are the answer; anybody see one? Missed it here about 2 weeks ago.

Love Jon's idea of high profile catalog album releases; they're only the rehash of DVD-A to US and US ALONE because nobody even knew about SACD & DVD-A in the mainstream, right?. We could just fib and say Blu Ray was really the magic ingredient to make high def surround possible. I don't care what is said, I just want new titles!

Still have a hard time thinking the major labels will ever get a clue about how to market MUSIC in the 21st century.