Good lord, he certainly takes a long time to say very little.
Notes:
His 35' x 35' room is a square room, an acoustic challenge. Was an acoustician even consulted? No wonder he's got a wall full of diffusers ready to go.
He also uses the phrase 'pure audio' in different ways in his talk. By 'pure audio ' the letter writer meant, surround audio released for its own sake, not as accompaniment to a video. The challenge there is purely *commercial*, not technological or acoustical: is there enough of a market for it? That's something every company has dealt with since the advent of SACD. He seems to later use 'pure [surround] audio' as if it requires some special playback technology versus DVD-V surround audio. It doesn't. They both require >2 loudspeakers, and to that extent they share the same commercial impediment. Otherwise, there's nothing exclusive about 'pure audio' from a home playback standpoint. A home theater can be a 'pure audio' listening room, and vice versa. The rules of good acoustics don't change. Of course, a high-end dealer would very much like you to believe otherwise....