I know Ross, and John and Bob and have read their Atmos comments with great interest. I feel it's always better to work with stems and create a totally new Atmos mx/experience than to try and 'match' a binaural surround mix to the original stereo version.Well, actually, his comments were in a thread with Dave and other top producer/engineers I'm friends with. That's how I saw it. It was a comment he made after they were talking about that album if I recall. He and a lot of those engineers find Atmos to be a gimmick you listen to once or twice for fun, but that the stereo mix is what they take seriously. That doesn't mean any of them would turn down work, though. If someone offered to hire any of them who preferred stereo to do an Atmos mix most would probably still do it.
What's your favorite example of a great Atmos mix on Apple Music? I have several at this point - some are very musical, some are great for demoing the technology but may be considered gimmicky.
A-Ha's 'Take On Me' is a very good example of an Atmos re-mix of legacy content, while Kraftwerk's Nummern/Computerwelt from their live album 3-D: Der Katalog is a stellar presentation of the Atmos immersive experience, followed by Autobahn for a dose of nostalgia in surround.
Billie Eilish's 'Bad Guy' demos really well through speakers and in headphones, but excels best in 5.1/7.1 or 7.1.4 with decent speakers and a sub.