King Biscuit Flower Hour

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I wanna know if any of these radio shows actually worked as advertising: has anyone here ever bought a bag of King Biscuit Flour?

https://argotsoul.com/2021/06/museu...ising-display-at-the-delta-cultural-center-2/
Sonny Boy Williamson (II ) was an endorser:

king_biscuit_flour.jpg
 
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