Why are you dealing with Fry's?
Extended warranty. The set is/was very close to four years old now and I was right at the edge of the contract. I stupidly thought that buying the plan was a smart thing precisely because I wasn't sure 3D would last and I was nearing retirement and figured it was a responsible use of funds while I was still working. Making me even stupider, I had already been through this once before when I bought a then top-of-the-line Onkyo receiver from Fry's along with a service/replacement contract. When, as is infuriatingly common with Onkyo, service was necessary, I was told they'd only replace the thing but no longer stocked the high-end stuff and wouldn't special order one. If I had a functioning brain, I would have LEARNED at that point, but...
Call the LG service center. I have called them a half a dozen times and they have always treated me right.
I just had to deal with them a few months ago over a washing machine and was, to put it mildly, not impressed. In fact, they attempted to steal $285 from me. When I wound up giving up and buying a replacement washer, a couple of simple questions to them went completely unanswered. I probably shouldn't have bought another LG, but the prior one lasted 9 years and the price/feature ratio was excellent this time out.
Anyway, I did have the authorized LG service company out here initially, but the cost of the proposed repair (which the guy wasn't sure would have fixed the problem) was deemed too high by the warranty company, so the service was declined in favor of a new set.
I should also note that part of my attempt to fix the problem on my own involved doing a reset to factory defaults. That wiped out the TV channels, which then could not be re-entered because Google no longer supports the app that sets the channels! In other words, Google and/or LG decided that it was perfectly reasonable to
deliberately cripple who knows how many sets. The repair guy said it was not the first time he'd seen that and there's no fix (which may well have played into the replacement scenario, now that I think of it). I can actually live without a tuner, but what they did is still an amazing bit of viciously arrogant contempt for the customer.
I tweeted a picture of the error message to LG and asked if they intended to consult with Google about it and got back a generic "That's a good idea."
LG also cost me a pile of money a few months ago when a mandatory software update to my cell phone completely killed GPS for good (it was always a bit iffy and the phone was already a replacement for another that was even less reliable). Since I'm retired and my only non-savings income is occasional driving for Lyft, that was a major blow. I then learned that, oh yeah, LG phones do that. Retirement is also why I didn't just say screw it and pay for the repair myself. Had it been hundreds of dollars and still not fixed the problem, that would have been a pretty big blow.
The really infuriating thing is that "dynamic contrast" is utter excrement to begin with and serves no purpose. Had they simply not included such an idiotic "feature", it never could have been stuck on and I'd still be happy.
In my opinion, LG had a sweet spot for a few years when they were no longer Goldstar, purveyor of $49 VHS machines. But that time seems to be gone.