January 11, 1975
Matrix For Home Radios Grows And Matrix Could Beat Discrete To Automotive Market
By CLAUDE HALL
Matrix radio--for the home-is booming like crazy and there's a strong possibility, according to Jerry Le Bow, vice president of 201 Communications, New York, that matrix quad radio may beat discrete radio into the automobile.
Delco is looking at the potential of a 4-channel matrix car receiver right now, Le Bow says.”
Meanwhile, both Sansui's QS matrix quad and CBS' SQ matrix quad have been making valuable inroads into the home ... not only in terms of software, but hardware.
Stan Kavan, vice president of planning and diversification for CBS Records, New York, reports that the list of radio stations requesting quad record service continues to grow and is over 300 strong now.
This includes all formats--classical, pop, and country.
The SQE 2000 CBS encodered, handled through-CBS Labs in Samford, Conn., is now in use or soon will be on around 40 stations, Kavan said. It sells for about $795.
Matrix quad is growing and, as it grows at the street level, broadcasters will more and more be getting to it, believes Kavan.
Le Bow has just made the first quad matrix inroads into Canadian radio on behalf of Sansui. The first Sansui matrix quad station in Canada is CHOM-FM in Montreal.
Recently, Le Bow also added KMET in Los Angeles, WBC in Boston, and KNUS in Dallas to the growing list of 24-hour Sansui quad stations, which now number around 38.
A very important factor in the Sansui campaign is the number of heavyweight rock stations using the system. For instance, WABX in Detroit is broadcasting Sansui 24 hours a day and the chain's KWST in Los Angeles is also a Sansui rock oper-ation. WQIV in New York, KYA-FM in San Francisco, KLOL-FM in Houston-all use the Sansui OSE 5B encoder. Many of the stations are encoding live concerts, demodulating and re-encoding CD-4 discrete disks, or producing their own matrix quad programs, as well as playing matrix disks.
"In each market, the stations are promoting heavily on the air the fact that they are using QS 24 hours a day. Each has found that this generates a large amount of revenue for the station through the Hi-Fi retail stores, as well as the record dealers,” says Le Bow.
So, the potential for a matrix car receiver is there ... at least in many markets.
One observer on the quad scene speculates that, with all of the 4-channel tape cartridge decks currently hitting the market, perhaps there's a possibility of some firm manufacturing a small slip-in unit for quad similar to the small slip-in stereo unit now marketed for ordinary stereo 8-track cartridge decks.