I had a chance to try out this technology almost a year ago when AudioScenic's Marcos Simon was in the US showing the technology to industry and press. It was quite amazing and, since then, I have been waiting for a soundbar based on their technology. The described product is aimed (literally) at gamers or music lovers who sit a desk.
At the moment, I am looking for a soundbar and, if this technology were available in a larger, room-filling package, I'd jump on it.