I don't know about this, I have a feeling they'll just kill the market. I wouldn't exactly consider HDTV as something that has caught on, with the TVs still so pricy and HDTV broadcasts so low. So there are few people with a HDTV set that would actually care about HD discs to begin with. Plus DVD is still relatively new enough, who the hell wants to buy yet another player. Add a format war on top of that, and the companies have just screwed themselves out of any chance for any of these formats to ever catch on. However, if I were going to predict a winner, I'd say HD-DVD would take it, it has the DVD name that everyone already associates with movie discs, plus the fact that Sony has very little luck with new formats, due to the stupidity of just about all of their decisions. The only way it could ever catch on is if it were forced in, release hd-dvd only releases that are backwards compatible, and eventually make all future dvd players hd-dvd players. I guess that would be too much to ask for, though, that would actually be a smart move, which is something the industry seems to be incapable of actually doing.