Thanks for the effort Jon. I went ahead and submitted a post, for what it is worth. I don't pretend that I have proof for some of my business-related comments, but I wanted to express my opinions (which I've learned recently is the same as lecturing folks, but I digress):
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Recently, any mention of surround sound audio in DTS and Dolby Digital 5.1 for the upcoming Chicago - Heart of Chicago release was removed. I wanted to take the opportunity to comment on my extreme disappointment and frustration regarding the lack of surround-sound audio in this upcoming release.
For a time, Rhino Records supported the DVD-Audio format, a format producing superior, high-resolution stereo and surround-sound audio. It was discovered after poor mainstream acceptance (partially due to poor marketing) that this medium was not profitable in the current record industry paradigm of requiring the sale of tens of thousands if not hundreds of thousands of units to turn a profit. Unfortunately, companies like Rhino failed to realize that there has been and continues to be a smaller, but important market in high-resolution, surround-sound audio. That particular consumer market continues to clamor for and is willing to pay top dollar for superior mastering and high resolution-surround sound in the DVD-A and SACD formats. Record companies continue to fail to realize that this smaller market has tremendous potential and can be profitable with the right business model. Considering the continued decline of CD and the struggle of the record industry to adapt to a digital music world, the inability to capitalize on a group of consumers who would nearly do anything to purchase physical DVD-As and SACDs is truly inexplicable.
Instead, R&D is spent on abandoning a format like DVD-A, which is a wonderful and high-potential audiophile format, and investing in formats like MVI and DualDisc, both of which have largely abandoned: 1) the audiophile market by failing to include surround-sound audio and if surround sound is included, failing to provide it in a high-resolution format like Meridian Lossless Packing or Direct Stream Digital (opting instead for inferior Dolby Digital); and 2) the mainstream market, which continues to reject the record industry's attempt to "modernize" the physical formats by including trendy ringtones, instant messaging icons, computer wallpaper, et cetera.
This brings me back to the upcoming MVI release for Chicago's Heart of Chicago compilation. While the initial release did not promise high-resolution surround sound, surround sound aficionados were drawn to the promise of DTS 5.1 surround sound, which, while not superior to DVD-A, is superior to Dolby Digital. Now we learn that this information was posted in error and yet another tremendous opportunity is wasted. I, as well as many others, have promptly canceled our pre-orders for this release as it provides no significant value to justify its support. Our money is better spent supporting those record labels and artists which embrace high-resolution surround-sound audio.
I encourage the record industry to do extensive research on the audiophile market. Websites like QuadraphonicQuad.com, SA-CD.net, Stevehoffman.tv, AVSForum.com, DVD-A.info all show there exists an untapped enthusiasm for exquisitely produced, high-resolution surround sound and that people would be willing to pay a premium to expand such physical collections in their homes, especially for artists with such storied histories as Chicago. Until then, I cannot justify the expense of the MVI format when the return in terms of additional features is so critically lacking.
Most sincerely,