I know I repeat myself more than Gazpacho does (at least for me) but if I had not been TOTALLY convinced about my method involving Distilled water with a few squirts of 90% alcohol and wiping it with KimWipes, NOW I am convinced, after cleaning those horribly disgustingly dusty Herb Alpert LPs and having them wind up sounding like NEW!!!!
One thing is the technique...
-first you clean as much dirt as possible with a "Discwasher style" brush (I have an Ortofon, which is fairly cheap , and an Audioquest one, also cheap but good)
-then you spray a LOT of the water/alcohol mix on the LP
-you take ONE Kimwipe and distribute the mix all over the grooves and once it's basically covered you take the other half of the Kimwipe and start cleaning it (ALWAYS in the direction of the needle, counterclockwise and from the inside out); if it's REALLY dirty you take ANOTHER kimwipe and clean the grooves even further while still WET...
-then you take TWO kimwipes and start cleaning/drying from the inside out , it usually takes 2 Kinwipes for the inside songs and 2 Kimwipes for the outside songs-
-Make sure it's DRY before playing...sometimes there's so much shit that you can see what was in the grooves once it's played once so you might want to rip it again after cleaning it from step one!
I think one of the things that helps my records get so clean is that I have a "Fine Line"(sort of Shibata) Ortofon OM30 stylus which I am sure that scoops all the shite from the bottom of the groove....
Just my 2 cents...