Philips & Crest Bring Hybrid SACD Pressing to US

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bmoura

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Here's another interesting announcement from HE 2002. Philips & Crest are bringing Hybrid SACD pressing to the US. The 1st line "will have a production capacity of 3 million SACD hybrid discs a year with more lines to follow."

>>30 May 2002
Crest National and Philips partner to bring SACD hybrid disc manufacturing to the USA
www.press.ce.philips.com/view.pl?id=277

Amsterdam, The Netherlands and Hollywood, USA, May 30, 2002 - Royal Philips Electronics (AEX:pHI, NYSE:pHG) and Crest National, a leader in the film, video and optical media industries, today announced a partnership agreement to develop a Super Audio CD (SACD) hybrid disc production line to be installed in Crest National's replication facilities in Hollywood, CA, USA. This is the first step of the agreement to jointly develop hybrid SACD production lines, and to roll out SACD into a mass-market proposition. The production line is scheduled to be installed this summer, with full production by autumn
of this year. The first line will have a production capacity of 3 million SACD hybrid discs a year with more lines to follow.

This SACD hybrid disc production line will be the first to be established in USA and will increase the available hybrid disc manufacturing capacity to meet the rapidly increasing demand for this new medium. The agreement also includes post-production activities in SACD authoring.

"Philips is pleased that SACD hybrid disc production will now be installed by one of the leading disc replicators and post production facilities in the world," says Jos Bruins, Philips' Marketing Director for the Super Audio CD format. "This is an important part of the next phase of the roll out of SACD into the mass market."

"Crest National is pleased to be taking a leading role in SACD hybrid disc manufacturing," says Ronald E. Stein, President, Crest National.

"We welcome the opportunity to partner with Philips to bring this exiting new medium to North America. It is a further reflection of Crest's experience and expertise in implementing new technologies and bringing high quality products to the world's most demanding customers."

SACD
Super Audio CD, developed by Philips and Sony, is the evolution to the audio CD offering ultimate sound quality in both stereo and multi-channel surround while maintaining complete backwards compatibility, via the hybrid disc, with all existing audio CD players. It uses the latest DSD (Direct Stream Digital) technology that delivers superior sound reproduction quality, with the ability to render all the nuances of a live performance. SACD has wide industry support from professional audio companies, as well as major music labels. There are about 650 SACD discs available worldwide with over 1,000 titles expected to be available by the end of the year.

Crest National is one of the world’s leading media facilities with over forty years experience providing motion picture film, video, audio, language and DVD/CD services to major film studios, record labels, software companies and industrial clients the world over. The company has a well-earned reputation for developing new technologies including many industry “firsts” combined with an unwavering commitment to the industry’s highest standards of quality and service. More information is available at: www.crestnational.com.

Royal Philips Electronics of the Netherlands is one of the world’s biggest electronics companies and Europe’s largest, with sales of EUR 32.3 billion in 2001. It is a global leader in color television sets, lighting, electric shavers, medical diagnostic imaging and patient monitoring, and one-chip TV products. Its 186,000 employees in more than 60 countries are active in the areas of lighting, consumer electronics, domestic appliances, components, semiconductors, and medical systems. Philips is quoted on the NYSE (symbol: PHG), London, Frankfurt, Amsterdam and other stock exchanges. News from Philips is located at www.philips.com/newscenter.

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