It's interesting that the (late 1950s) record companies were able to use their fairly primitive market research to figure out that a good way to transition from mono to stereo LPs was to record content that higher income people would likely buy in stereo (in the early years) with popular music remaining as mono only releases until the mid-1960s.
I don't know what the incremental cost of preparing a quad mix in addition to a stereo mix was but the album cover, advertising, shipping costs were the same, it seems like the big record cos could have carried quad thru the lean years with some high profile quad releases every year until quad caught on (and the bugs were worked out of the hardware).
Kirk Bayne
In the case of stereo, the main problem in the changeover from mono to stereo was getting a good stereo recording to put on the record.
The big problem that made the record companies stop producing quad was the sudden realization that the market for quad was much smaller than the marketing people originally thought.
In addition, the record stores were putting the quad records in special QUADRAPHONIC bin instead of putting them with the other records made by the artist.
If a matrix recording is to be sold, there is no reason why the matrix version could also be the stereo version. Most of the matrix recordings I made were also intended to be played in stereo. The same mixdown works for both.
Actually, I know of many albums in the late '70s that were mixed with this in mind. But the record companies just put the stereo info on the product.
The costs increased when they were making a discrete version for Q8 and also a matrix version for records, cassettes, and FM.. There were three ways to to do it:
1. Create a discrete mix for Q8 and then encode it for the record. This was the cheapest, but often made a less than optimum matrix mix.
2. Create a matrix mix for records, cassettes, and FM, and the decode it for the Q8. Essentially, everyone got the matrix mix.
3. Make two mixes, one optimum for discrete for the Q8, and one optimum for matrix for records, cassettes, and FM. This cost a lot more in engineer and studio time.