Dolby Buys IMM Sound to Boost Dolby Atmos Immersive Surround System for Theaters

[bmoura]

Dolby Labs announced Monday that it has purchased Spanish firm IMM Sound, the makers of an Immersive Surround Sound Movie System similar to Dolby Atmos.
See the story at http://www.hollywoodreporter.com/news/dolby-laboratories-IMM-sound-digital-352877

This comes on the heels of DTS purchasing SRS Labs and their MDA "Multi Dimension Audio" Immersive Sound Technology.
See that story at http://ocunwired.ocregister.com/201...xt-generation-3d-and-cloud-based-sound/14325/

Get ready for another Dolby vs DTS challenge in the movie theater as 20+ channel Immersive Surround comes to theaters near you in the future......

 

[leevitalone1]

Dolby Labs announced Monday that it has purchased Spanish firm IMM Sound, the makers of an Immersive Surround Sound Movie System similar to Dolby Atmos.
See the story at http://www.hollywoodreporter.com/news/dolby-laboratories-IMM-sound-digital-352877

This comes on the heels of DTS purchasing SRS Labs and their MDA "Multi Dimension Audio" Immersive Sound Technology.
See that story at http://ocunwired.ocregister.com/201...xt-generation-3d-and-cloud-based-sound/14325/

Get ready for another Dolby vs DTS challenge in the movie theater as 20+ channel Immersive Surround comes to theaters near you in the future......

Theatrs have to re-tool equipment now to adapt. wonder what that will do to ticket prices?

 

[bmoura]

Theatrs have to re-tool equipment now to adapt. wonder what that will do to ticket prices?

True. I understand that the theater in San Francisco that has Atmos for Pixar's "Brave" is charging $16 per ticket for the Atmos experience.
Also includes a Dolby Tech explaining Atmos - or it did on the opening weekend. Not sure if that's a permanent feature...

 

[fredblue]

Dolby Atmos has the potential to be incredible, though I fear it might never make it over here. our cinemas are often smaller affairs in multiplexes and the UK movie going public in general don't seem to be too fussed about the overall quality.. sound & picture are often sub-par whenever I go to see a movie, so I find myself more and more now waiting and renting the BD so I can be sure of decent sound & PQ etc..