Billboard Magazine - "The Quadraphonic Scene" special section August 1973

[jdmack]

I did a quick search and as far as I could discern, no one has posted this before (and forgive me if they have).

The August 4, 1973 issue of Billboard Magazine had a section called "The Quadraphonic Scene." You can read it from page 34-55 of this .pdf:
https://worldradiohistory.com/Archive-All-Music/Billboard/70s/1973/Billboard 1973-08-04.pdf
There are interesting interviews with the likes of Hugo Montenegro, Dick Schory (Ovation records), and Brad Miller (Mobile Fidelity). I never knew Brad produced the first 4-channel radio ad (for Busch Beer). In fact, I never knew there were *any* 4-channel radio ads.

J. D.

 

[Mistee]

I did a quick search and as far as I could discern, no one has posted this before (and forgive me if they have).

The August 4, 1973 issue of Billboard Magazine had a section called "The Quadraphonic Scene." You can read it from page 34-55 of this .pdf:
https://worldradiohistory.com/Archive-All-Music/Billboard/70s/1973/Billboard 1973-08-04.pdf
There are interesting interviews with the likes of Hugo Montenegro, Dick Schory (Ovation records), and Brad Miller (Mobile Fidelity). I never knew Brad produced the first 4-channel radio ad (for Busch Beer). In fact, I never knew there were *any* 4-channel radio ads.

J. D.

Very interesting! And you can download it for ease of reading/returning to.

I love that coy Panasonic pitch: 'Just slightly ahead of our time.'

(And, digressing, I hadn't realised Rundgren had produced that Grand Funk album advertised on the last page.)

 

[Doug G.]

Such exciting times! Quad was a magnet and I was steel.

Doug

 

[kfbkfb]

pdf page 53: The Bartok: Concerto for Orchestra (SQ) album is the only matrix encoded album I special ordered (I special ordered several CD-4 albums), I recall the record store clerk commenting on the cool looking cover when I went to pick it up.


Kirk Bayne

 

[artwwweb]

I did a quick search and as far as I could discern, no one has posted this before (and forgive me if they have).

The August 4, 1973 issue of Billboard Magazine had a section called "The Quadraphonic Scene." You can read it from page 34-55 of this .pdf:
https://worldradiohistory.com/Archive-All-Music/Billboard/70s/1973/Billboard 1973-08-04.pdf
There are interesting interviews with the likes of Hugo Montenegro, Dick Schory (Ovation records), and Brad Miller (Mobile Fidelity). I never knew Brad produced the first 4-channel radio ad (for Busch Beer). In fact, I never knew there were *any* 4-channel radio ads.

J. D.

I was intrigued and slightly amused to see 'Porno phono' (great phrase!) being a big news story. Turns out that meant a record with a B-side called Why Don't We Get Drunk? was controversial. But later in the issue was a full page ad for Elton's Saturday Night's Alright For Fighting... (That's why it's invaluable to be able to see these kind of stories in a contemporary setting, to get a fuller, more-rounded picture of what people thought and did.)

 

[MidiMagic]

I did a quick search and as far as I could discern, no one has posted this before (and forgive me if they have).

The August 4, 1973 issue of Billboard Magazine had a section called "The Quadraphonic Scene." You can read it from page 34-55 of this .pdf:
https://worldradiohistory.com/Archive-All-Music/Billboard/70s/1973/Billboard 1973-08-04.pdf
There are interesting interviews with the likes of Hugo Montenegro, Dick Schory (Ovation records), and Brad Miller (Mobile Fidelity). I never knew Brad produced the first 4-channel radio ad (for Busch Beer). In fact, I never knew there were *any* 4-channel radio ads.

J. D.

I am hearing ads in Dolby Surround today.

 

[fizzywiggs41]

I did a quick search and as far as I could discern, no one has posted this before (and forgive me if they have).

The August 4, 1973 issue of Billboard Magazine had a section called "The Quadraphonic Scene." You can read it from page 34-55 of this .pdf:
https://worldradiohistory.com/Archive-All-Music/Billboard/70s/1973/Billboard 1973-08-04.pdf
There are interesting interviews with the likes of Hugo Montenegro, Dick Schory (Ovation records), and Brad Miller (Mobile Fidelity). I never knew Brad produced the first 4-channel radio ad (for Busch Beer). In fact, I never knew there were *any* 4-channel radio ads.

J. D.

@jdmack
If you continue through the billboard issues , you'll find they had a quadraphonic special each year , around August . , IIRC 73 , 74 and 75.

 

[par4ken]

I was intrigued and slightly amused to see 'Porno phono' (great phrase!) being a big news story. Turns out that meant a record with a B-side called Why Don't We Get Drunk? was controversial. But later in the issue was a full page ad for Elton's Saturday Night's Alright For Fighting... (That's why it's invaluable to be able to see these kind of stories in a contemporary setting, to get a fuller, more-rounded picture of what people thought and did.)

And many of us still think and do!

 

[artwwweb]

And many of us still think and do!

par4ken, I'm not sure which bit you're agreeing with! Do you mean you still like to get drunk and/ or go fighting on a Saturday night? ;-)

(Or do you mean that you still find these lyrics controversial? If the latter, my intention was not to offend and I'm sorry if it did. It was the juxtaposition of getting drunk being bad but fighting being OK that struck me as incongruous.)

 

[par4ken]

par4ken, I'm not sure which bit you're agreeing with! Do you mean you still like to get drunk and/ or go fighting on a Saturday night? ;-)

(Or do you mean that you still find these lyrics controversial? If the latter, my intention was not to offend and I'm sorry if it did. It was the juxtaposition of getting drunk being bad but fighting being OK that struck me as incongruous.)

No offense taken! I see it the other way around. Due to "political correctness" what was once considered normal is now offensive or controversial! I've never been a fighter and don't drink as much now that I'm older, In fact I always felt that I was always a moderate drinker. I do know many people who like to drink and fight, for them I guess that's normal!

 

[aludra]

Thanks for posting this link.....The Hugo Montenegro article was very interesting (P44)....His challenges in mixing techniques in surround are very illuminating and only now being solved some 50 years later....amazing his insight on what works and doesn't work arrangement and mixing wise....I bet he could have done excellent work in a fully equipped Dolby Atmos Studio ....If you zoom in his picture you can see him in front of his JVC Quad home setup.....I wonder what model components he had?

 

[Old Quad Guy]

Thanks for the link J. D. When one does a search for “Quadraphonic” and refine the results to 60s, 70s and 1980s, there’s a lot of material to go through for sure.

https://worldradiohistory.com/hd2/I...=5&zoom_cat[]=6&zoom_cat[]=7&zoom_per_page=50