Dolby Labs successfully relaunched Surround Sound just a few years after Quad failed in the marketplace.
I don't recall the early ads for Dolby Surround, but they found a way to overcome the inaccurate/negative press (and feelings) about Quad sound, quite an accomplishment really (I'll check the worldradiohistory website for early ads and see how they handled the reintroduction).
IIRC, in an interview with Ray Dolby, he said the Japanese were occupied with Quadraphonics during most of the 1970s, otherwise there would have been lots of Dolby B (similar) NR systems.
Interestingly, the (financial) success of Dolby NR systems allowed Dolby Labs to branch out into Surround Sound (for consumers) in the early 1980s (and have that market to themselves too).
Kirk Bayne
I don't recall the early ads for Dolby Surround, but they found a way to overcome the inaccurate/negative press (and feelings) about Quad sound, quite an accomplishment really (I'll check the worldradiohistory website for early ads and see how they handled the reintroduction).
IIRC, in an interview with Ray Dolby, he said the Japanese were occupied with Quadraphonics during most of the 1970s, otherwise there would have been lots of Dolby B (similar) NR systems.
Interestingly, the (financial) success of Dolby NR systems allowed Dolby Labs to branch out into Surround Sound (for consumers) in the early 1980s (and have that market to themselves too).
Kirk Bayne