Chris Gerhard
2K Club - QQ Super Nova
I didn't know about The Rolling Stone promotion until after it was over, but it did sound like a good promo. I have to assume Sony didn't get the kind of response from any of the promotions that could justify more money being thrown at SACD. It is easy for us to say they should have thrown another $50 million at it and I sure wish they had. Unless some insiders write a book and explain all that went in to the decision to develop, market and then abandon SACD, it may never be perfectly clear. Tax considerations, Blu-ray launch, litigation, and who knows what else could have been part of the decision. What seems clear to anybody should be after several years, SACD wasn't selling at all, and the argument it was going to turnaround soon is difficult to make in my opinion.
Chris
Chris