Millions of people also enjoy McDonalds hamburgers, mediocre movies (lowest common denominator is the norm for commercial success), mediocre music, crappy earbuds, great "Home Theater in a box" systems with 50 cents worth of speaker parts, so what? Is that really a measure of success these days? Is this the goal, multichannel before anything else, regardless of the actual sound quality? I think the guy was thinking along those lines, and when I see (and hear) most Home Theater soundbars (some are now probably Atmos capable...), I would tend to agree.